Loyalty program may replace Bed, Bath & Beyond coupons

Customers carry bags from Bed Bath & Beyond store on April 10, 2013 in Los Angeles, California. The home goods retailer is expected to release fourth-quarter earnings figures after the closing bell. (Photo by Kevork Djansezian/Getty Images)
Customers carry bags from Bed Bath & Beyond store on April 10, 2013 in Los Angeles, California. The home goods retailer is expected to release fourth-quarter earnings figures after the closing bell. (Photo by Kevork Djansezian/Getty Images)

- Our efforts to save every Bed, Bath & Beyond 20% off coupon may have been futile. The retailer is ditching its long-standing marketing strategy for an invite-only customer club.

The popular home-goods retailer has apparently taken a hit from services like Amazon Prime and Walmart's free shipping service, so it's testing a new membership model, according to the Wall Street Journal. For $29 a year, loyal customers would get  a 20% discount on all purchases, plus free shipping.

The new program, called Beyond+, was opened up to a limited number of customers and is being tested out now. 

The $29 fee is $70 less than Amazon's Prime service and $20 less than Walmart's $49 shipping service.

BB&B reported a 17-percent loss in its last quarter. According to the Journal, the retailer cited high rates of coupon redemption, apparently for a loss. 

Information on when coupons would be discontinued was not available, but in an email to Fortune.com, Bed Bath & Beyond said it continued to believe the coupons were an important part of its relationship with customers and would keep the coupon policy consistent.

 App Store Get it on Google Play

  • Popular

  • Recent

Stories You May Be Interested In – includes Advertiser Stories