New Bucs campaign: PR touchdown or fumble?

The Tampa Bay Buccaneers announced a new campaign Thursday aimed at the team's female fans, but it was quickly met with criticism as some called it "sexist."

According to the Bucs website, Darcie Glazer Kassewitz, Co-President of the Glazer Family Foundation, said, "our female fans will have the opportunity to not only add to their knowledge of the game they love, but also to help  create a community through RED and own the way they enjoy football."

The team named the movement "RED" and called it a "bold" move. There's even a website dedicated to the new campaign.

However critics, point to the Bucs own explanation of RED and feel the team is stereotyping the female fan base.

On Buccaneers.com, the team explained:

"[The RED launch party] will include... game day style tips from local area experts, and even a RED Lifestyle Lounge session to educate attendees on the art of incorporating their passion for the Bucs into their other lifestyle interests such as tailgating and home entertaining."

The website detailed how RED members can receive "advice on how to express their love for the Bucs into original design projects, fashion-forward team apparel and creative culinary creations."

In addition to calling it "sexist," several columnists across the country called the movement "insulting" and  "pandering" to women.

Several Bucs fans seemed to appreciate the intent behind the idea, but questioned the team's execution of it.

"I guess they're reaching out to potential fan-base, but being a football fan most of my life- if they're going to make this kind of approach, it should be to males and females so it doesn't look as bad on them," said Gena Levesque.

"It shouldn't be just focused on the gender; it should be focused on people in general," Aggie Gainer, a season-ticket holder, explained.

Some fans don't think it's a big deal.

"I think it's just they're blowing it out of proportion just a little bit," said Rafael Oliva. "I think maybe some people are overreacting to it, so I agree with what the Bucs are doing."

A spokesperson for the team didn't return a call seeking comment.

The Bucs are planning a RED launch party which will take place September 10 at Raymond James Stadium.

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