SARASOTA (FOX 13) - Toughing it out is what Gregory Miller does, both as a member of CrossFit Bradenton and as a veteran officer for the Sarasota Police Department. And he wears his message of inspiration on his chest.
"I created a fitness apparel line that provides functional, comfortable apparel with a purpose," said Miller.
He calls it Atlas Athletic Apparel.
"Each item I offer is designed to motivate, inspire or make people laugh," he said.
"You're working out. You see a guy in front of you with a shirt that says, 'move weight.' That message is speaking to you," said CrossFit Bradenton owner Paris Vannata. "He lives and breathes this, so he knows what kind of messages to put on there."
They're the kind of messages that remind you, quitting is not an option.
"If I can't make it thru a workout like this, how can I serve the public or how can someone in the military serve our great nation," Miller asked.
"It is something that's been growing here, and outside in other CrossFit boxes in the area," said Vannata.
Whether he's patrolling the streets or powering through a brutal WOD (workout of the day), it's all in a day's work, for Miller.
"First and foremost, my law enforcement career comes first, but if I can create something that grows to motivate people, then it's worth it for me," he said.
To check out the clothing line, visit www.atlasathleticapparel.com/