Top retailers in trouble for alleged false advertising

- If you aim to hit some hot sales while you finish up your holiday shopping, buyer beware. The deals might not be as good as they seem.

Mac'ys, JCPenny, Kohls and Sears are big name retailers in big trouble for offering discounts that the Los Angeles City Attorney’s Office says were misleading to customers.

The office is filing a lawsuit against the retailers for increasing the original price for which an item was allegedly sold to make the sale price seem more attractive.

For example, a sale flyer would say "Original Price: $99, Sale Price: $59," but the original price was actually $89, leading customers to think they saved $10 more than they actually saved.

The lawsuits seeks civil penalties and injunctions to ban this sort of marketing.

L.A. City Attorney Mike Feuer says, “I'm calling on each of these retailers before any lawsuit is served to, right now, decease in what we allege is the practice of false reference pricing. That's what every customer deserves."

Up Next:

Up Next

  • Top retailers in trouble for alleged false advertising
  • Dr. Jen Arnold returns home for job at All Children's
  • Alleged erratic beach driver in court
  • Doctor accused of telling well patients they had cancer
  • New records show signs of violence for man accused of killing mother
  • Wild Things park faces new legal problems
  • Snooty the Manatee celebrates 69th birthday
  • New security system thwarts jewelry store robbery attempt
  • Dogs stolen while on walk with family member
  • Bloomingdale Library attack survivor meets Winter the Dolphin