CLEARWATER (FOX 13) - When Josh and Sara Margulis got married 12 years ago, they didn't want to do the typical wedding registry.
"We didn't have the funds to get to Fiji, where we wanted to relax and connect with each other as newlyweds," said Josh.
So the couple set up a honeymoon fund on their wedding website as part of their registry.
"We asked our guests if they would make some of these dream experiences happen for us," said Sara.
And they did. Their guests like the idea so much, they encouraged the couple to make this idea possible for others.
So in 2006, Josh and Sara started Honeyfund.
"Honeyfund is a one-stop shop as a wedding registry," said Josh.
Originally based in California, the couple and the company relocated to Clearwater.
"There were challenges in running a tech company in northern California. Silicon Valley is very competitive," Sara explained.
"We found by moving here, we would be able to hire people and grow our company substantially," Josh said.
RELATED: Tech company HQ headed to Clearwater
And in another major step forward, Honeyfund has partnered with Target.com's wedding registry.
"It's significantly increased the number of couples that are signing up for hHoneyfund and the amount of gifts that are going through our site," said Josh.
"Things are changing a little bit in the wedding space. You've got couples who are really focused on experiences more than things, just like Josh and I were 12 years ago," said Sara.
The experiences available on Honefund are almost limitless. There are traditional honeymoon resort, destination, and cruise packages available.
There are also tickets to shows, wine tastings, dining gift cards, spa packages, cooking lessons, sporting events, and even Uber and Top Golf.
For more information on Honeyfund, visit https://www.honeyfund.com/.