SARASOTA (FOX 13) - Black Friday, a tradition for years, is changing. Even though we say it every year, this year stores are starting deals earlier than ever.
Still, retailers expect big crowds for the day after Thanksgiving.
"We are expecting it to be a great turnout. There are so many doorbusters for everyone in the family," said Judi Knowles of Fit 2 Run.
"Families are off. It is a good day for mom and daughter to come out and shop and just the whole family has the day off -- except for us in retail. It is a good tradition to come out and start your holiday off right," said Amy Smith with Lilly Pulitzer.
While many of the retailers are hoping for a strong Black Friday, many of the shoppers we spoke to said they will be choosing their families over shopping.
"It is too hectic," said Kat Obendorf.
Every shopper we spoke with today said they would skip Black Friday this year.
"We are all giving thanks tomorrow and then Friday you are going to come out here and get in line and push and shove for gifts. It just doesn't sound fun," said Obendorf
Many shoppers said they have already found the bargains they were hunting.
"It could be more on the internet and more competitive than ever," said Obendorf.
Shoppers who stay home Friday aren't missing out completely. Some stores have already had Black Friday preview sales. More bargains will come later, and there is already the internet sales -- no lines, stampedes, or driving through traffic.
"I am retired and I can shop at other times than Black Friday and I can shop online," said Sandra McCreary.
One thing that riles up some people is the thought of shopping on Thanksgiving Day.
"When they started pushing it into the Thanksgiving day, I think that should be for families and I think employees should have the whole day with their family," added McCreary.