Endless Shrimp: Red Lobster brings back deal after 2024 bankruptcy
Red Lobster launches its Endless Shrimp deal on Monday, April 20, 2024. (Courtesy: Red Lobster)
Less than two years after saying Red Lobster’s $20 all-you-can-eat shrimp deal "creates a lot of chaos operationally," the restaurant chain’s CEO Damola Adamolekun is celebrating the return of the popular promotion. However, this Endless Shrimp offer comes with one big difference: an end date.
What they're saying:
"Endless Shrimp has been a part of Red Lobster's legacy for 20 years and our guests have never stopped asking for it," Adamolekun said in a written statement. "We're excited to bring it back, for a limited time, in a way that works for our business today and honors what made it special from the beginning. Because when our fans talk, we listen."
What we know:
The new Endless Shrimp promotion started Monday. Red Lobster did not say how much the deal would cost, and prices may vary by location. One location told FOX Business that they would be charging $24.99, nearly $5 more than it cost in 2024. Meanwhile, USA Today reported other locations could be charging $29.99.
What we don't know:
While the company indicated the Endless Shrimp offer will only last for a limited time, it did not say when the promotion would expire.
Five types of Red Lobster shrimp
Red Lobster highlighted the five types of shrimp hungry diners can dig into, including a new one that it says was inspired by internet culture. That variety, Marry Me Shrimp, comes in a tomato cream sauce with a garlic and herb crumble topping. The full list includes:
- Marry Me Shrimp
- Shrimp Linguini Alfredo
- Walt's Favorite Shrimp
- Garlic Shrimp Scampi
- Parrot Isle Coconut Shrimp
The backstory:
Red Lobster declared bankruptcy in 2024, a year after Endless Shrimp became a permanent menu item. Adamolekun said the promotion would stress out the kitchen, the servers, and the host, as well as all the people who could not get a table. At the time it filed for Chapter 11 protection, the deal was considered one of the main reasons.
Adamolekun was not at the helm of Red Lobster when it went under in May 2024. He joined the company as CEO a few months later.
The Source: Information for this article was taken from a Red Lobster announcement, FOX Business, and USA Today. This story was reported from Orlando.