'The Lure' crosses the Bay to open new location

Its food was alluring enough to open a second location in Tampa Bay.

The Lure opened with its original restaurant on Central Avenue in downtown St. Petersburg in January 2016 and has become popular among foodies in the area. It was enough to convince its owners to open a second location. This time in Tampa.

Its officially opening its doors on Wednesday at 2402 South MacDill Avenue. Their tag line is “tikis, tapas, billiards and cold dead fish,” and have an assortment of options for everyone, from flatbreads to sushi and from tacos to tapas. The hope to become a neighborhood bar and restaurant for all.

The Lure
2402 South MacDill Avenue
Tampa, FL 33609