CHICAGO (FOX 32 News) - There is a new silly rabbit hopping on the box of Trix Cereal.
Meet Cinnabun - he's the winner of the "Real Trix Rabbit" contest. And now, Cinnabon will be featured on commemorative boxes of Trix cereal to celebrate that the cereal no longer contains artificial flavors or colors from artificial sources.
The company says having a real rabbit mascot reinforces the idea of an authentically made cereal.
The two pound Holland lop bunny from Houston, Tex. out-cuted, out-hopped and out-Trixed more than 7,600 other hopefuls for the coveted commemorative cover.