Walmart reportedly considering video streaming service to rival Netflix, Amazon
![walmart wal-mart logo file-402970-402970-402970](https://images.foxtv.com/static.fox13news.com/www.fox13news.com/content/uploads/2019/09/764/432/walmartlogofile_1492461142346_3168019_ver1.0_640_360.jpg?ve=1&tl=1)
Walmart is considering the launch of a subscription-based video streaming service to rival Netflix and Amazon Prime Video, according to a report Monday.
The Arkansas-based retailer is said to be eyeing a price point below $8 for the service, which would make Walmart’s platform cheaper than both Netflix and Prime Video, The Information reported, citing a source familiar with the matter. Company officials purportedly theorize that a cheaper service would be popular among their existing customers, especially those “in the middle of America,” the outlet said.
It’s unclear whether Walmart would populate a streaming video service with its own original content, as competitors such as Netflix and Amazon by spending ever-larger sums of money, or attempt to acquire a studio or other entertainment entity, as AT&T did with Time Warner. Walmart has yet to determine if it will actually launch a service and may decide against the idea.
Walmart representatives did not immediately respond to a request for comment on the report.
Read more at FOX Business.