Ahead of pivotal Labor Day holiday, rebound campaign urges in-state travel

In its first marketing campaign since the coronavirus pandemic took hold in mid-March, Visit Florida is urging in-state travel as part of an effort to buoy the state’s economic recovery and its struggling tourism labor market. 

Hillsborough, Pinellas officials discuss drop in tourism due to pandemic

The novel coronavirus has infected more than half a million Floridians and led to a massive hit in tourism. The Pinellas County tourism development tax shows declines over the last several months. 

Florida economy loses $23-billion under cruise line suspension

Major cruise lines are trying their best to stay afloat as they face major financial struggles. The industry has been put on pause since mid-March which experts estimate has resulted in a $23-billion loss to Florida's economy.

Tourism experts still hopeful, despite crushing blow of pandemic

Following a record-breaking year in 2019 for Hillsborough County’s tourism industry, 2020 was set to shatter last year’s numbers until the pandemic, according to Visit Tampa Bay.

As Disney World, SeaWorld present reopening ideas, Hillsborough awaits Busch Gardens' plan

Florida's top industry is set to take another step forward in the reopening process Wednesday. In Orange County, two major theme parks presented their phased reopening plans to county officials -- and they were approved.

'Dr. Beach' ranks Caladesi Island State Park as one of the country's top 10 beaches

Caladesi Island State Park is one of two Florida beaches to make the annual top 10 list by "Dr. Beach" -- proving that the Sunshine State continually has some of the best sandy destinations in the country.

State approves Pinellas County plan to resume short-term vacation rentals

Pinellas County is now the first in the Bay Area allowed to resume short-term vacation rentals. The Department of Business and Professional Regulation signed off on the county’s safety plan Wednesday.

Bay Area rental owners await word from state as Panhandle counties get green light

Eight Panhandle counties have been cleared by Tallahassee to resume vacation rentals with some coronavirus restrictions. With the holiday weekend looming, Bay Area owners are hoping for the same good news soon -- but not every local county has submitted a plan.

Counties must submit requests to governor before reopening vacation rentals

Vacation rental properties are still required to stay closed during phase one of Florida’s reopening plan, but the governor said Friday he will allow counties to submit applications to begin bookings again under a detailed safety plan.

Proposed laws would stop cities from regulating short-term rentals

Two bills, one in the Florida House and one in the Senate, would stop local governments from making rules against short-term rentals like Airbnb and VRBO.

Baseball is back: Teams, fans return to Florida for spring training

With temperatures in the mid-50s, Friday was a cold one for most Floridians. But for some baseball fans from up north, it’s still paradise.

St. Pete is seeing a hotel boom, but one industry expert urges caution

The city of St. Petersburg is booming. The city's population has gone up 5% in five years and the median age of residents is dropping. 

Study shows snowbirds are staying longer and spending more money 

Snowbirds are flocking to Lakeland and it’s a bigger than usual invasion, which means a bigger boost for the local economy than in previous years.  

Open containers allowed on St. Pete's new pier

Thursday morning, the City of St. Petersburg decided it will allow open containers on the walkways of the new Pier District.