Pinellas County sees promising tourism data following Hurricanes Helene, Milton
After Pinellas County's coastline was rocked by Hurricane Helene, tourism data shows a strong rebound. Visit St. Pete-Clearwater said the tourism numbers from October 2024 to September 2025 exceeded expectations.
Longboat Key's Seahorse Beach Resort continues serving visitors one year after devastating hurricane season
Longboat Key's Seahorse Beach Resort continues serving visitors after the devastating 2024 hurricane season.
St. Pete Beach mayor proposes tolls for tourists to fund $200 million in repairs
Mayor Adrian Petrila says St. Pete Beach faces a $200 million infrastructure challenge. He says the city needs its funding to bring the city’s stormwater, sewer and utility systems up to good condition.
Rainbow's lost luster: Diving deep into the forgotten magic of Florida's Rainbow Springs
Before the major theme parks took over, tourists traveling to Florida's Nature Coast in the mid-20th century sought a different kind of magic. They found it at natural spring attractions, and Rainbow Springs was one of the crown jewels.
Unearthing the lost history of Pinellas County’s Tiki Gardens
Before Walt Disney World and big theme parks dominated Florida tourism, a roadside attraction called Tiki Gardens drew guests to the Indian Shores beaches.
Fewer international travelers choosing U.S. trips – what that means for Bay Area beaches
The number of international travelers booking trips to the United States continues to slump.
Lake Wales considering building BMX facility
The City of Lake Wales wants to dip its toe into the sports tourism market, beginning with a unique sport that currently lacks a dedicated facility in Central Florida.
'Dirty Myrtle' is now the hottest US metro for seniors
Myrtle Beach has become the fastest-growing U.S. metro area for people 65 and older, driven by climate, low taxes, and remote work trends. The senior population now makes up over a quarter of its residents.
Metallica’s return to Tampa set to draw 65,000 fans per night, big tourism buzz
Metallica, one of the best-selling bands in American history, returns to Tampa this weekend for two shows at Raymond James Stadium as part of its M72 World Tour.
Tourists set records in St. Pete, Clearwater as area rebounds after back-to-back hurricanes
St. Pete Clearwater International Airport and Visit St. Pete Clearwater teamed up on Monday to highlight the impact of tourism on the Tampa Bay Area.
Bay Area leaders weigh in as Florida House debates reworking tourism tax laws
A bill that’s just starting to make its way through the Florida House is ruffling some feathers, specifically within the tourism industry.
Treasure Island’s iconic Thunderbird Beach Resort announces total teardown after hurricanes
The Thunderbird Beach Resort has been a beloved landmark on Treasure Island for 68 years.
Couple who owns Manasota Key vacation rentals welcomes first renters since Hurricanes Helene, Milton
Eddie Powers is putting the finishing touches on his two vacation rentals on Manasota Key. He and his wife, Jen, are about to welcome their first renters since the 2024 hurricanes.
Pinellas tourist development tax reaches record for January while bouncing back from hurricanes
Pinellas County is bouncing back in a massive way from Hurricanes Helene and Milton, surprising even some local leaders.
Tampa expects boost in tourism after 4 restaurants get added to Michelin Guide’s recommended list
You don’t have to go far in Tampa to find great food, and this week, the Michelin Guide added four new Tampa restaurants to its recommended list, which could boost tourism in Tampa Bay.
One of Treasure Island’s major parking lots remains closed as spring break season gets underway
Finding parking at the beach can become frustrating, and fewer spaces are available on Treasure Island as one of the city’s major lots remains closed during spring break.
Pinellas hospitality industry welcoming Spring Break visitors after devastating hurricanes
Many vacationers are already in town enjoying our piece of paradise during their spring break.
DeSantis stresses spring break safety as Clearwater Beach hotspot prepares for rush
As spring break season arrives, Florida's beaches are gearing up for an influx of visitors looking to enjoy the state's warm weather and white sand.
Tampa International Airport gears up for busy spring break season: ‘Our Super Bowl’
Tampa International Airport is preparing for an "all-time busiest spring break" period, which begins Saturday.
More than 80 people on board Holland America cruise that left Florida have norovirus: CDC
More than 80 people on board a Holland America cruise ship that left Florida are sick, according to the Centers for Disease Control and Prevention.