Pinellas County sees promising tourism data following Hurricanes Helene, Milton

After Pinellas County's coastline was rocked by Hurricane Helene, tourism data shows a strong rebound. Visit St. Pete-Clearwater said the tourism numbers from October 2024 to September 2025 exceeded expectations.

St. Pete Beach mayor proposes tolls for tourists to fund $200 million in repairs

Mayor Adrian Petrila says St. Pete Beach faces a $200 million infrastructure challenge. He says the city needs its funding to bring the city’s stormwater, sewer and utility systems up to good condition.

Rainbow's lost luster: Diving deep into the forgotten magic of Florida's Rainbow Springs

Before the major theme parks took over, tourists traveling to Florida's Nature Coast in the mid-20th century sought a different kind of magic. They found it at natural spring attractions, and Rainbow Springs was one of the crown jewels.

Unearthing the lost history of Pinellas County’s Tiki Gardens

Before Walt Disney World and big theme parks dominated Florida tourism, a roadside attraction called Tiki Gardens drew guests to the Indian Shores beaches.

Lake Wales considering building BMX facility

The City of Lake Wales wants to dip its toe into the sports tourism market, beginning with a unique sport that currently lacks a dedicated facility in Central Florida.

'Dirty Myrtle' is now the hottest US metro for seniors

Myrtle Beach has become the fastest-growing U.S. metro area for people 65 and older, driven by climate, low taxes, and remote work trends. The senior population now makes up over a quarter of its residents.

Metallica’s return to Tampa set to draw 65,000 fans per night, big tourism buzz

Metallica, one of the best-selling bands in American history, returns to Tampa this weekend for two shows at Raymond James Stadium as part of its M72 World Tour.

Bay Area leaders weigh in as Florida House debates reworking tourism tax laws

A bill that’s just starting to make its way through the Florida House is ruffling some feathers, specifically within the tourism industry. 

Tampa expects boost in tourism after 4 restaurants get added to Michelin Guide’s recommended list

You don’t have to go far in Tampa to find great food, and this week, the Michelin Guide added four new Tampa restaurants to its recommended list, which could boost tourism in Tampa Bay.